Zoom in on Ezines
BY Scott F. Geld
Do you know how to really increase your sales & profits
online? A guaranteed route to success used by many Internet
marketers who turn a profit is to incorporate ezines &
newsletters into their marketing strategy. Ezines and
newsletters are a genuinely useful tool in the Internet
marketer's armory. They serve as a platform to communicate
products & services to subscribers who have a qualified
interest in a certain field or subject - either through
advertising, product endorsement or articles and content.
Some ezines offer free advertising - especially to new
subscribers - whilst others grant advertising for a small
fee. You can even purchase advertising space through
auctions such as at http://www.ezineadauction.com/.
There are several thousand ezines up & running on the web,
so you are sure to find a bunch that have subscribers who
match your target criteria. If direct advertising in the
ezine is not an option, then contact the owner/webmaster
and offer to write content in exchange for insertion of
your tagline or URL, and - hey presto! - free advertising!
Many owners are only too glad to receive help developing
fresh content.
More success can be gained if you start up your own ezine
or newsletter. Not only will you be able to advertise your
products & services to your own subscriber base, but you
can turn it into a profit center all of its own by offering
advertising space to others! As recognition of ezines &
newsletters as a valuable marketing tool increases, then
you will find escalating opportunities to sell advertising
space to people and companies clamoring to get on board and
gain access to your subscribers.
A quick tip - A good way to add subscribers to your ezine
is to advertise it in other related ezines and newsletters -
this will build up your subscriber base very fast!
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More Great Articles by Scott F. Geld
Scott F. Geld is the Director of Marketing for Marketing
Blaster, Inc., an Internet firm specializing in providing
inexpensive traffic and leads. For more information, please
visit http://www.MarketingBlaster.com
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