Promotional Article Writing
BY Scott F. Geld
Your product is fantastic, your service excellent and
your customers will make huge savings - but no one is
buying.
It is a challenge familiar to many a business owner. One
sure-fire way to get your business noticed online at
minimal cost is to sit down and write about it - or
commission someone else to write about it for you.
Promotional or advertorial articles have traditionally
worked well to publicize businesses offline in magazines,
newspapers and circulars. Now, the Internet offers a myriad
of web-based opportunities in the form of specialist news
sites, portals, on-line newspapers, ezines and newsletters,
all of which require a source of fresh & interesting
content. But where should you begin?
What do your customers read?
You should first consider the types of material your
potential customers will read and where they will view or
download that material from. Perhaps they subscribe to
specific online trade circulars or newsletters published by
a site or magazine they subscribe to. Look to cover all the
options and where possible obtain subscription data so you
can determine if the target audience of a publication
matches with the audience for your product or service. You
will have little success if you target the wrong audience
who have little interest in what you are selling.
Making the content work for you:
Developing the content for your article is obviously
critical to your success with this marketing method. It is
also important to realise that whilst some editors will
accept promotional material, others will not. You will
therefore need to think carefully about how your article is
constructed. One way to approach this is to have a few
different versions of the piece to hand ~ from one that
overtly promotes your product or service to one that does
so more subtly. You can then choose which version to submit
to the editor based on their preferences.
An effective publicity angle for those that do accept some
form of promotional advertising in an article is to present
your product or service as a solution to a problem. To
increase your chances of publication, look to base it on
topical events. For instance, if you are selling anti-spam
software you can base it around a piece that discusses the
implications of the latest laws against spam. If you do not
have the time to pen such advertising, then an alternative
is to have someone interview you about a topic, and ask
them to put the material together for you.
Advertising your business through promotional online
articles works wonders for businesses all around the world.
Make sure you don't miss out on this global promotional
opportunity.
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More Great Articles by Scott F. Geld
Scott F. Geld is the newsletter editor of the Marketing
Blaster Newsletter published by MarketingBlaster.com. For more information, please
visit http://www.MarketingBlaster.com
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