Effective Email Marketing
BY Scott F. Geld
Email is an excellent marketing tool, but to make the
most of it, you need to use it effectively. Here are some
tips for effectively using email as a marketing tool.
Don't Ramble
Stick to the point. Keep your messages short and to the
point, in the same way you would any marketing
communication. Most Email users value their time. Make sure
your Email is worth reading.
Remember to Use White Space
Reading long stretches of text is hard on a computer user's
eyes. Customers will be turned off if your messages are
very text intensive and don't contain any white space. Use
the return key on your keyboard to break up the text into
reader friendly chunk.
KISS
You've heard this one before: Keep it Simple Stupid. Well
we know you aren't stupid, but sometimes it's tempting to
try and include a complicated chart or spreadsheet in the
body of an Email. Often this method is not the best choice
for delivery of this kind of information because sometimes
formatting can change in transmission. Present your
information using the simplest format possible.
Don't Hit That Send Button Too Quickly
Before you send off that marketing Email be sure to read it
over. Check for spelling and grammatical errors. Is the
information you want to get across accurate? Consider the
tone of your message. It's easy to be too casual in an
Email. Remember you want to make the best impression
possible.
We all know that we shouldn't send email to people we don't
know and who haven't requested email from us. Follow the
rules, but remember that email is an excellent way to get
your message to your existing customer base, your opt-in
newsletter subscribers, your prior customers, your friends,
your business partners and others.
If used properly, email can be a great marketing tool. It's
ideal for contacting busy people, or those who are hard to
reach due to time zones and work schedules. When time is of
the essence, Email can give you a competitive edge. Make
sure that it works for you, and not against you!
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More Great Articles by Scott F. Geld
Scott F. Geld is the newsletter editor of the Marketing
Blaster Newsletter published by MarketingBlaster.com. For more information about Marketing Blaster's traffic services (and how to buy links for $5/ea), , please visit http://www.MarketingBlaster.com
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