The Merits of Exchanging Links
BY Scott F. Geld
Exchanging website links is fast becoming the essential
online marketing strategy of the 21st century. Sites
boasting a diverse array of reciprocated quality links with
relevant sites receive more visitors - this is a FACT!
Search engines - the most popular method by far of finding
a website - place a high value on a site's link popularity
in their ranking algorithms. Linkages from websites that
are already highly ranked by search engines will positively
impact upon your site's rankings. But before you rush into
overdrive on your quest to exchange links with every
webmaster you come into contact with, there are certain
rules that you'll need to observe to insure that your site
popularity is maximized.
1) Quality Links - Search engines value links to and from
sites that offer quality information on pages that are not
overloaded with advertisements and pop-ups. If you link to
a high-traffic volume site that is poor on relevant
content, it is unlikely you will see an improvement in your
search engine ranking. Links to link farms & Free-For-All
(FFA) sites will also have a negligible or even negative
impact.
2) Relevant Links - Link to sites that compliment the topic
or category of your site, thereby offering the web visitor
more information on a relevant topic. This is sure to boost
your search engine ranking and pull in more qualified
visitors to your site from those that link to you.
3) Quantity - The more quality links to relevant sites that
you have, then the better your search engine ranking and
traffic volume will be. You may need to have 200+ active
links in place before you'll see the benefits.
4) Consistency - a consistent ongoing campaign of link
exchanging is vital to your success. Not only should you
look to build link volume, but you should also look to
constantly review the links you have in place to keep them
fresh and up to date.
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More Great Articles by Scott F. Geld
Scott F. Geld is the newsletter editor of the Marketing
Blaster Newsletter published by MarketingBlaster.com. For more information about Marketing Blaster's traffic services (and how to buy your links), please visit http://www.MarketingBlaster.com
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