Cost: Traditional vs. Internet Marketing
BY Scott F. Geld
Marketing can be defined as 'whatever you do to promote
and grow your business' including market research,
advertising, publicity, sales, merchandising and
distribution. With traditional marketing techniques all of
these things are delivered in print format or in person.
Internet marketing however, uses the power of online
networks and interactive media to reach your marketing
objectives... no paper, no telephone calls, no in person
appearances.
How can Internet marketing save you time, money and
resources? Read on...
Electronic versions of catalogs, brochures, white papers,
data sheets etc. don't have to be printed, stored or
shipped to your customers resulting in an enormous savings
in printing and storage costs. And what about manpower (or
lady power) costs? You no longer require as many people to
handle mailing and distribution of your marketing
collateral... more savings.
Updating catalogs, brochures and any other marketing
collateral you produce can be accomplished as needed online
and in lightning speed. There's no need to send revised
material out to a printer and then have to wait for a
revised version, a great savings in time. And, time is
money.
You can provide more information to your customers with
little if any additional cost. Adding more pages to a
document online involves virtually no expense compared to
the additional cost and space required to deliver the same
thing in print format.
You can reach more customers than ever before and it
doesn't cost a penny more. There's no postage or courier
charges to pay. Distribution costs are the same whether you
reach one or one million.
Finally, for little or no cost you can have several
electronic versions of the same catalog customized to meet
the needs of different audiences.
The difference between traditional and Internet marketing
is money and Internet marketing improves your bottom line.
That's what it's all about isn't it?
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More Great Articles by Scott F. Geld
Scott F. Geld is the newsletter editor of the Marketing
Blaster Newsletter published by MarketingBlaster.com. For more information about Marketing Blaster's traffic services (and how to buy your links), please visit http://www.MarketingBlaster.com
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