Keyword Effectiveness
BY Scott F. Geld
As marketers, we all understand the importance of search
engine rankings. Around 85% of all web users search for web
sites using a search engine, with many users not venturing
past four or five pages of subsequent search results on
their keywords to find what they are looking for. Achieving
a high ranking on popular search engines is therefore vital
to the success of any web site in the quest to attract
visitors & sales. Keyword selection and optimizing the site
using those keywords contribute immensely to this goal.
How it works
The words used on your site are used by the search
engines in their ranking algorithm, and many will take
into account the density of words found within normal
sentence constructs of your content. If the keywords do
not reveal themselves in high enough density then your
ranking for those keywords will be penalized.
Using techniques to hide keywords or spam the engine will
also result in ranking penalties.
Use of keywords in your title, header tags, and in the
anchor text of links to your site are also highly
valued by many search engines.
Be the "Buyer"
Keywords should therefore be thoroughly researched and
carefully selected. Think how your target buyer would think
when using a search engine to find products & services you
are selling. For example, if you are selling lawn mowers,
keywords a buyer may use could include the brand of mower,
the region of the country/state they are located in and
words like "buy" and "shop". It is quite likely that you
will come up with a long list of potential keywords to use.
To help you select keywords, use programs such as those
found on these web sites:
www.overture.com
www.wordtracker.com www.goodkeywords.com
to check on a keyword's popularity. The more popular a
chosen keyword is then the more likely a decent ranking
will bring you the traffic you want and need.
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More Great Articles by Scott F. Geld
Scott F. Geld is the Director of Marketing for Marketing
Blaster, Inc., an Internet firm specializing in providing
targeted traffic and leads. For more information, please
visit http://www.MarketingBlaster.com
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